/* targetkz.kz — blog design system (dark). Self-contained, no external requests. */
:root{
  --bg:#080808; --card:#0f0f0f; --card2:#121212;
  --line:rgba(255,255,255,.06); --line2:rgba(255,255,255,.12);
  --tx:#f5f5f5; --mut:#9ca3af; --mut2:#6b7280; --mut3:#4b5563;
  --blue:#2563eb; --blue-h:#3b82f6; --blue-l:#60a5fa;
  --amber:#f59e0b; --emerald:#34d399; --purple:#a78bfa;
  --maxw:1120px; --rd:16px;
  --sans:-apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,"Helvetica Neue",Arial,"Noto Sans",sans-serif;
}
*{box-sizing:border-box}
html{-webkit-text-size-adjust:100%}
body{margin:0;background:var(--bg);color:var(--tx);font-family:var(--sans);line-height:1.6;
  font-size:17px;-webkit-font-smoothing:antialiased;text-rendering:optimizeLegibility}
img{max-width:100%;height:auto;display:block}
a{color:var(--blue-l);text-decoration:none}
a:hover{text-decoration:underline}
.container{max-width:var(--maxw);margin:0 auto;padding:0 20px}
.narrow{max-width:720px;margin:0 auto}

/* Header */
.site-header{position:sticky;top:0;z-index:50;background:rgba(8,8,8,.85);
  backdrop-filter:saturate(140%) blur(10px);border-bottom:1px solid var(--line)}
.site-header .bar{display:flex;align-items:center;justify-content:space-between;height:62px}
.logo{display:flex;align-items:center;gap:10px;font-weight:800;color:#fff}
.logo:hover{text-decoration:none}
.logo .mark{width:32px;height:32px;border-radius:9px;background:var(--blue);
  display:grid;place-items:center;font-weight:900;font-size:14px;color:#fff}
.logo .mark.alt{background:linear-gradient(135deg,#2563eb,#1e40af)}
.nav{display:flex;align-items:center;gap:22px}
.nav a{color:var(--mut);font-size:15px}
.nav a:hover{color:#fff;text-decoration:none}
.btn{display:inline-block;border-radius:11px;font-weight:600;font-size:15px;
  padding:11px 20px;transition:.15s;cursor:pointer;border:1px solid transparent}
.btn-primary{background:var(--blue);color:#fff}
.btn-primary:hover{background:var(--blue-h);text-decoration:none}
.btn-ghost{border-color:var(--line2);color:#e5e7eb;background:transparent}
.btn-ghost:hover{border-color:rgba(255,255,255,.35);text-decoration:none}
.btn-wa{background:#25d366;color:#06210f}
.btn-wa:hover{background:#38e078;text-decoration:none}
@media(max-width:720px){.nav .hide-m{display:none}}

/* Hero */
.hero{padding:64px 0 40px}
.eyebrow{display:inline-flex;align-items:center;gap:8px;font-size:12.5px;color:var(--blue-l);
  border:1px solid rgba(37,99,235,.28);background:rgba(37,99,235,.07);padding:6px 13px;border-radius:999px;margin-bottom:20px}
.eyebrow .dot{width:6px;height:6px;border-radius:50%;background:var(--blue-l)}
h1.big{font-size:clamp(30px,5vw,50px);line-height:1.05;font-weight:900;letter-spacing:-.02em;margin:0 0 16px;text-transform:uppercase}
.grad{background:linear-gradient(90deg,#60a5fa,#2563eb);-webkit-background-clip:text;background-clip:text;color:transparent}
.hero p.lead{color:var(--mut);font-size:19px;max-width:640px;margin:0}

/* Card grid (blog index) */
.grid{display:grid;grid-template-columns:repeat(2,1fr);gap:22px;margin-top:8px}
@media(max-width:760px){.grid{grid-template-columns:1fr}}
.card{border:1px solid var(--line);background:var(--card);border-radius:var(--rd);overflow:hidden;
  display:flex;flex-direction:column;transition:.15s}
.card:hover{border-color:rgba(37,99,235,.35);transform:translateY(-2px)}
.card:hover{text-decoration:none}
.card .thumb{aspect-ratio:3/2;overflow:hidden;background:#141414}
.card .thumb img{width:100%;height:100%;object-fit:cover;transition:.3s}
.card:hover .thumb img{transform:scale(1.03)}
.card .body{padding:20px;display:flex;flex-direction:column;flex:1}
.card h2{font-size:19px;line-height:1.3;font-weight:700;color:#fff;margin:12px 0 8px}
.card:hover h2{color:var(--blue-l)}
.card p{color:var(--mut2);font-size:14.5px;margin:0 0 16px;flex:1}
.meta{display:flex;align-items:center;gap:12px;font-size:12.5px;color:var(--mut3)}
.chip{font-size:12px;padding:4px 11px;border-radius:999px;border:1px solid var(--line2);color:var(--mut)}
.chip.c-budget{color:#fbbf24;background:rgba(245,158,11,.09);border-color:rgba(245,158,11,.22)}
.chip.c-guide{color:#60a5fa;background:rgba(37,99,235,.09);border-color:rgba(37,99,235,.22)}
.chip.c-choice{color:#34d399;background:rgba(16,185,129,.09);border-color:rgba(16,185,129,.22)}
.chip.c-contract{color:#a78bfa;background:rgba(139,92,246,.09);border-color:rgba(139,92,246,.22)}
.card .foot{display:flex;align-items:center;justify-content:space-between;font-size:12.5px;color:var(--mut3)}
.card .arrow{color:var(--blue-l);transition:.15s}
.card:hover .arrow{transform:translateX(3px)}

/* Breadcrumb */
.crumbs{display:flex;flex-wrap:wrap;gap:8px;font-size:12.5px;color:var(--mut3);padding:22px 0 0}
.crumbs a{color:var(--mut2)} .crumbs a:hover{color:#fff}

/* Article */
.article-head{padding:14px 0 8px}
.article-head .metarow{display:flex;flex-wrap:wrap;align-items:center;gap:12px;margin-bottom:18px}
.article-head h1{font-size:clamp(27px,4vw,40px);line-height:1.12;font-weight:900;letter-spacing:-.01em;margin:0 0 14px}
.article-head .desc{color:var(--mut);font-size:19px;margin:0}
.cover{border-radius:var(--rd);overflow:hidden;border:1px solid var(--line);margin:26px 0 6px;aspect-ratio:3/2}
.cover img{width:100%;height:100%;object-fit:cover}
.article{font-size:17px}
.article h2{font-size:26px;font-weight:800;letter-spacing:-.01em;margin:42px 0 14px;line-height:1.2}
.article h3{font-size:19px;font-weight:700;color:#e5e7eb;margin:26px 0 10px}
.article p{color:#c9ccd1;margin:0 0 16px}
.article a{color:var(--blue-l);text-decoration:underline;text-underline-offset:2px;text-decoration-color:rgba(96,165,250,.4)}
.article a:hover{text-decoration-color:var(--blue-l)}
.article ul,.article ol{margin:0 0 20px;padding:0;list-style:none;display:flex;flex-direction:column;gap:10px}
.article ul li{position:relative;padding-left:22px;color:#c2c5cb}
.article ul li::before{content:"";position:absolute;left:2px;top:11px;width:6px;height:6px;border-radius:50%;background:var(--blue)}
.article ol{counter-reset:li}
.article ol li{position:relative;padding-left:34px;color:#c2c5cb;counter-increment:li}
.article ol li::before{content:counter(li);position:absolute;left:0;top:1px;width:24px;height:24px;border-radius:7px;
  background:rgba(37,99,235,.12);color:var(--blue-l);font-size:13px;font-weight:700;display:grid;place-items:center}

/* Callouts */
.callout{border-radius:0 12px 12px 0;padding:16px 20px;margin:22px 0}
.callout .lbl{font-size:12px;font-weight:700;text-transform:uppercase;letter-spacing:.05em;margin-bottom:5px}
.callout p{margin:0;color:#d6d8dc;font-size:15.5px}
.callout.tip{border-left:3px solid var(--blue);background:rgba(37,99,235,.06)}
.callout.tip .lbl{color:var(--blue-l)}
.callout.warn{border-left:3px solid var(--amber);background:rgba(245,158,11,.06)}
.callout.warn .lbl{color:#fbbf24}

/* Table */
.tbl-wrap{overflow-x:auto;margin:22px 0;border:1px solid var(--line);border-radius:12px}
table{border-collapse:collapse;width:100%;min-width:460px;font-size:15px}
caption{caption-side:bottom;color:var(--mut3);font-size:13px;padding:10px 14px;text-align:left}
th,td{text-align:left;padding:12px 16px;border-bottom:1px solid var(--line)}
thead th{background:rgba(255,255,255,.03);color:#e5e7eb;font-weight:700;font-size:13.5px;text-transform:uppercase;letter-spacing:.03em}
tbody tr:last-child td{border-bottom:none}
tbody tr:hover{background:rgba(255,255,255,.02)}

/* Inline figure */
figure.fig{margin:24px 0}
figure.fig img{border-radius:12px;border:1px solid var(--line);width:100%}
figure.fig figcaption{color:var(--mut3);font-size:13px;margin-top:8px;text-align:center}

/* CTA block */
.cta{border:1px solid rgba(37,99,235,.28);border-radius:var(--rd);
  background:linear-gradient(180deg,rgba(30,58,138,.18),var(--card));padding:26px;margin:34px 0;text-align:center}
.cta p{color:var(--mut);font-size:15.5px;margin:0 0 16px}

/* FAQ */
.faq{margin:40px 0 0}
.faq h2{font-size:24px;font-weight:800;margin:0 0 16px}
.faq details{border:1px solid var(--line);border-radius:12px;background:var(--card);margin-bottom:10px;overflow:hidden}
.faq summary{cursor:pointer;padding:16px 20px;font-weight:600;color:#eceef1;list-style:none;display:flex;justify-content:space-between;gap:14px}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";color:var(--blue-l);font-size:20px;line-height:1}
.faq details[open] summary::after{content:"–"}
.faq .ans{padding:0 20px 16px;color:#c2c5cb;font-size:15.5px}

/* Author / share row */
.post-foot{border-top:1px solid var(--line);margin-top:40px;padding-top:26px}

/* Related */
.related{margin-top:48px}
.related h2{font-size:15px;text-transform:uppercase;letter-spacing:.06em;color:var(--mut2);margin:0 0 16px}
.related .grid{gap:16px}
.related .card .body{padding:16px}
.related .card h2{font-size:15.5px;margin:0;text-transform:none;letter-spacing:0}

/* Home sections */
.section{padding:56px 0;border-top:1px solid var(--line)}
.section h2{font-size:clamp(24px,3.5vw,34px);font-weight:900;letter-spacing:-.01em;margin:0 0 10px}
.section .sub{color:var(--mut);font-size:17px;margin:0 0 28px;max-width:620px}
.tiles{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}
@media(max-width:820px){.tiles{grid-template-columns:1fr}}
.tile{border:1px solid var(--line);background:var(--card);border-radius:14px;padding:22px}
.tile h3{margin:0 0 8px;font-size:18px}
.tile p{margin:0;color:var(--mut2);font-size:15px}

/* Footer */
.site-footer{border-top:1px solid var(--line);padding:34px 0;margin-top:64px;color:var(--mut3);font-size:14px}
.site-footer .row{display:flex;flex-wrap:wrap;gap:14px;justify-content:center;margin-top:10px}
.site-footer a{color:var(--mut2)} .site-footer a:hover{color:#fff}
.site-footer .center{text-align:center}

/* ===== Cases ===== */
.niche-nav{display:flex;flex-wrap:wrap;gap:10px;margin:8px 0 34px}
.niche-nav a{font-size:14px;padding:8px 15px;border-radius:999px;border:1px solid var(--line2);color:var(--mut);transition:.15s}
.niche-nav a:hover{border-color:rgba(37,99,235,.4);color:#fff;text-decoration:none}
.niche-block{margin:0 0 44px}
.niche-block h2{font-size:24px;font-weight:900;letter-spacing:-.01em;margin:0 0 4px;display:flex;align-items:center;gap:10px}
.niche-block .cnt{color:var(--mut3);font-size:14px;font-weight:600}
.case-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:18px;margin-top:16px}
@media(max-width:760px){.case-grid{grid-template-columns:1fr}}
.case-card{border:1px solid var(--line);background:var(--card);border-radius:var(--rd);padding:22px;display:flex;flex-direction:column;transition:.15s}
.case-card:hover{border-color:rgba(37,99,235,.35);transform:translateY(-2px);text-decoration:none}
.case-card .niche-tag{font-size:12px;color:var(--mut2);margin-bottom:8px}
.case-card h3{font-size:18px;font-weight:800;color:#fff;margin:0 0 14px}
.case-card:hover h3{color:var(--blue-l)}
.stat-row{display:flex;flex-wrap:wrap;gap:10px 22px;margin-top:auto}
.stat{display:flex;flex-direction:column}
.stat .v{font-size:22px;font-weight:900;color:#fff;letter-spacing:-.01em;line-height:1.1}
.stat .v.accent{color:#34d399}
.stat .l{font-size:11.5px;color:var(--mut3);text-transform:uppercase;letter-spacing:.04em;margin-top:3px}
.case-card .more{margin-top:16px;font-size:13px;color:var(--blue-l)}

/* Case detail */
.case-hero{padding:14px 0 6px}
.case-hero .niche-tag{color:var(--mut2);font-size:14px;margin-bottom:10px}
.case-hero h1{font-size:clamp(26px,4vw,38px);font-weight:900;letter-spacing:-.01em;margin:0 0 8px}
.case-hero .ig{font-size:14px}
.bigstats{display:grid;grid-template-columns:repeat(auto-fit,minmax(150px,1fr));gap:14px;margin:26px 0}
.bigstats .box{border:1px solid var(--line);background:var(--card);border-radius:14px;padding:18px 20px}
.bigstats .box .v{font-size:28px;font-weight:900;color:#fff;letter-spacing:-.02em;line-height:1}
.bigstats .box .v.accent{color:#34d399}
.bigstats .box .l{font-size:12.5px;color:var(--mut2);margin-top:6px}
.case-body h2{font-size:20px;font-weight:800;margin:30px 0 12px}
.case-body p{color:#c9ccd1;margin:0 0 14px}
.case-body ul{margin:0 0 18px;padding:0;list-style:none;display:flex;flex-direction:column;gap:9px}
.case-body ul li{position:relative;padding-left:22px;color:#c2c5cb}
.case-body ul li::before{content:"";position:absolute;left:2px;top:10px;width:6px;height:6px;border-radius:50%;background:var(--blue)}
.period{display:inline-block;font-size:13px;color:var(--mut2);border:1px solid var(--line2);border-radius:999px;padding:5px 13px;margin-bottom:8px}

/* Screenshot gallery */
.gallery{display:grid;grid-template-columns:repeat(auto-fill,minmax(220px,1fr));gap:12px;margin:20px 0}
.gallery a{border:1px solid var(--line);border-radius:12px;overflow:hidden;background:#111;display:block}
.gallery img{width:100%;height:100%;object-fit:cover;aspect-ratio:4/3;transition:.2s}
.gallery a:hover img{transform:scale(1.03)}
.gallery-note{color:var(--mut3);font-size:13px;margin-top:4px}

/* mobile header fit */
@media(max-width:460px){
  .site-header .bar{height:56px}
  .nav{gap:14px}
  .nav a:not(.btn){font-size:14px}
  .nav .btn{padding:9px 15px;font-size:14px}
  .logo .mark{width:30px;height:30px;font-size:13px}
  .logo span{display:none}            /* прячем вордмарк, оставляем иконку TK */
  .container{padding:0 16px}
}
@media(max-width:330px){ .nav a:not(.btn){display:none} }

/* utilities */
.mt0{margin-top:0}.center{text-align:center}